— CLIENTS

Whirlpool and Maytag

— PROJECT TYPE

Video Scriptwriting

— MY ROLE

Manuscript Writer & Storyline Development

The Challenge: Create video assets to support Whirlpool and Maytag's product launches to help consumers connect the dots between appliance features and real-life benefits.

The Concept: For the many manuscripts I wrote for Whirlpool and Maytag, I saw each one as a chance to show relatable, real-life moments—so product features came through as helpful solutions, not just specs.

That approach came to life in the manuscripts for a refrigerator launch featuring Whirlpool’s Prep & Store Bins. I developed the storyline to show how these integrated bins help cut kitchen clutter, while highlighting valuable product messaging.