— CLIENT

KitchenAid

— PROJECT TYPE

Integrated & Scalable Campaign

— MY ROLE

Lead Copywriter (Landing Pages)

Support Copy (Video Scripts, Social Assets)

The Challenge: Establish KitchenAid as a design authority, pushing the brand into new territories beyond the kitchen.

The Concept: We built a program called Destination: Design, a storytelling platform that followed two unique creatives to one location as they searched for inspiration.

But this wasn’t just about sightseeing. It was about seeing things differently.

At the heart of Destination: Design was a simple truth: no two paths to inspiration are the same. The textures, colors, and moments that caught each creator’s eye would later be reimagined into distinct kitchen expressions that felt as personal and unexpected as the journeys themselves.