Navico Group Redesign
A leader in the marine, RV and specialty vehicle industries, Navico Group needed a redesigned website that unified their industry verticals and diverse portfolio of products into a single brand story. For this project, I researched Navico's niche industries, assisted in developing the brand voice and wrote impactful website copy that properly positioned them as experts in the industry.
The Lamad Group Redesign
The Lamad Group needed to create a website from scratch that established their place within the digital marketplace and helped them attract their target audience with SEO. For this project, I interviewed The Lamad Group, extracted their vision and values, developed a cohesive site map and wrote optimized website content.
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SEO Website Content
To increase both search engine visibility and user engagement, I consistently refreshed website content for numerous Erie-based businesses. I updated website pages with relevant information, infusing keywords and metadata for a variety of clients across a range of industries.
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