— CLIENT

Maytag

— PROJECT TYPE

In-Store, Product Launch Support

— MY ROLE

Lead Copywriter

The Challenge: Launch Maytag’s first-ever kitchen suite within their Performance Lineup. Win consumers in the last three feet by crafting point of purchase copy that breaks through the visual clutter, educates shoppers at a glance, and connects product features to real-life benefits.

The Concept: I helped develop the campaign's tagline "Good Looking. Hard Working." and wrote strategic product messaging that brought the brand's bold, unapologetic voice into the kitchen aisle. The result was cohesive messaging that both educated consumers and strengthened Maytag’s position as a leader in kitchen performance.

— CLIENT

Whirlpool

— PROJECT TYPE

In-Store, Product Launch Support

— MY ROLE

Lead Copywriter

The Challenge: Support key product launches by developing point of purchase copy that helps Whirlpool stand out in the crowded appliance aisle—delivering clear, benefit-first messaging that both educates and excites shoppers.

The Concept: I crafted brand-right copy that translated innovative features into approachable, everyday benefits. Each piece of P-O-P was designed to highlight the latest product features cut through the confusion so shoppers could make a clear decision when selecting their newest appliance.